There are many options when it comes to buying a new smartphone. Many people buy smartphones based on their design, their camera or (obviously) their price. Many will argue that you can also buy a mobile according to its processor and power. However, the reality is that it’s not the same thing to have a
Kirin 9990 than a Snapdragon 865. Most people don’t know what the processor is on their phones.
Global Web Index conducted a market study that revealed the top concerns consumers had when purchasing a smartphone. Even though this study has been around for some time, it is still valid today. It confirms that the average smartphone user doesn’t care about the processor. They won’t know the difference between Exynos and Snapdragon. You just want your new purchase to work properly.
Should we care about the processor when purchasing a smartphone?
Summary: Consumers care about battery life, storage space, and speed. But be careful. Speed does not necessarily mean you have to have the fastest processor available. Let’s look at Samsung as an example. The
Samsung Galaxy S20 Ultra is its most powerful smartphone, but the
Galaxy A51 was its top-selling smartphone in the first quarter of 2020. The S20 Ultra is the most powerful device, but it doesn’t matter what specifications you choose. People will find the A51 to be a good choice because it has excellent autonomy and performance.
We aren’t going to fool ourselves. The Galaxy A51 is significantly cheaper than the high-end Samsungs, and this is also considered. It’s not possible for everyone to spend $1,000 on a high-end phone. That’s why cheaper phones are preferred. Let’s try something else. Let’s say we have an average user. This is someone who doesn’t know the specs. We will give him a OnePlus 8 Pro with Snapdragon 865, and a
Huawei P40 Pro using Kirin 990.
The Snapdragon is faster than the Kirin. However, almost everyone knows this. But the average user won’t notice any difference. While the OnePlus may be faster than the Kirin, you won’t know the reason or how it works. Your applications, such as WhatsApp and your social networks, will open on both terminals just as fast. The rest of the information will not matter. Both devices have excellent cameras. The battery life is longer on one device than on the other. However, this will not make it any less important. The user won’t say that the 865 is superior to any other processor, unlike
AnTuTu. He cares more about technical details between zero and none. He desires a smartphone that is beautiful, reliable, and lasts a long time.
Perhaps those who are most knowledgeable about the subject should focus less on numbers and more on user experience. The processor is just one element in a larger, more complex machine and does not automatically make one phone superior to another. The difference in performance between high-end products is almost negligible, as it happens every day.